Did you ever think the UFC would be worth this much? Kingston, ON, Canada / 96.3 Big FM Jenn Ferguson July 11, 2016 06:18 am BIG on Twitter BIG on Facebook BIG on Soundcloud LISTEN LIVE! Back in 2001, the organization was purchased for $2.61 million. Can you guess how much the UFC is being sold for now? Over $4 billion. The New York Times is reporting the UFC is being sold to a group led by WME-IMG (more here). I was never all that into UFC until the past year or so. I had this perception that it was just fighting, and why would I want to support people punching each other out and trying to hurt each other? I don’t think like that anymore. I’ve met some people who participate in different types of MMA and now I see them as fierce competitors and incredible athletes. If you know someone who doesn’t “get” UFC or MMA, check out this documentary coming to theatres this fall. It’s called “The Hurt Business”.