Hopefully this is just an American thing and doesn’t find its way to Canada. It seems grocery stores need to dangle a bit of a carrot to get people through the door.
Let’s be real here, when most people head to the supermarket, the main goal is to get their goods and get out, but it seems more and more markets are trying to get people to stick around awhile. In case you missed it, a recent report in the “Wall Street Journal” reveals that some grocers are offering everything from yoga classes to spa treatments to get folks to spend a little time in their stores.
For example, a Whole Foods in Augusta Georgia offers a putting green, while a Boston outpost of the upscale chain offers foot scrubs and facial waxing. And a Shoprite in Hanover Township, near New York offers yoga, barre and Zumba, and also has a cosmetologist on the weekends. And then there’s the Kroger store in Hilton Head, South Carolina which has a cigar section, and a wine cellar with $600 bottles.
So why are these stores offering such services? With competition from online grocery services, brick and mortar locations need to find ways to get people in the door. As of now, the grocery sector’s profits have been decreasing, even at high-end chains like Whole Foods.
As John Sumas, the CEO of Village Super Markets, owners of the ShopRite chain, explains, “You can’t do fitness online. Getting a significant amount of people to show up to a building is a value in itself.”…Because everyone wants to buy food where someone is getting their body hair waxed.
What services would you like to see your supermarket offer?