It seems to be the thing to do if your in a band. Launch your own liquor. The Who will be joining ACDC, The Rolling Stones, Iron Maiden.
The Who is launching their own Champagne to celebrate the band’s 50 anniversary. Look for “Champagne Cuvee Roger Daltry” It’s coming out in June and will cost about $150 a bottle. A portion of the proceeds will go to Teen Cancer America. A limited edition ice bucket with the Who’s logo will also be available.