What was meant to be an ad empowering young girls has turned into a PR nightmare for the Gap. In case you missed it, the company has been forced to apologize after an ad for their children’s clothing line was deemed racially insensitive.The ad features performers from Le Petit Cirque group, an “all-kid humanitarian cirque company” with members ages five to 14. The ad’s caption read, “Meet the kids who are proving that girls can do anything.”
So what’s the problem? Well, the photo featured “only one” African American girl and in the picture a white girl is resting her elbow on top of her head. Many on social media blasted the photo because they felt the girl was being portrayed as a prop.
The backlash got so bad, Gap eventually replaced the photo and apologized for their mistake. The strange thing is that not long ago the Gap had a similar ad with a white girl in a similar position. Was their any backlash? Nope.
Lighten up people – companies can’t be expected to guess every little thing that’s going to upset someone. Do you think folks being able to voice their outrage on social media has been a good thing or bad thing?